As Publishers Eye Subscriptions, Don’t Overlook Institutional Sales

Content producers and publishers have a new appetite for digital subscriber revenue. Of course, there is the striking success of subscription platforms for streaming music and video content: as we see with iTunes, Spotify, Netflix, Amazon and others. But newspapers in their transition to fully digital platforms are also showing that digital subscriptions from a loyal readership can be a critical and fast growing source of revenue, as for the New York Times (last quarter nearly 3

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