Are You Ready to Get Serious About Attention?

It’s time brands, media networks and publishers answer the existential industry question

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Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging patterns, we’re able to turn challenges into opportunities that take us to a better place—a place where we’re advancing on behalf of our clients, rather than being on the defensive, battening down the hatches, hanging on, but ultimately, falling behind.

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