Are Magazines Pitching Phantom Twitter Followers?
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Magazine publishers have long used slight-of-hand techniques to boost their circulation numbers in an effort to demand higher advertising rates. As the digital and social worlds have exploded and become part of an overall multimedia ad purchase, as well as key to magazine marketing efforts, other numbers have also taken on added importance.
One of those media channels is Twitter. It is common now for magazines to communicate with its followers via Twitter, with some magazines boasting more than 1,000,000 followers.
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