Ettinger: App Development at Time Inc. Focused on Value, Function and Feasibility
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Craig Ettinger, general manager at Time. Inc., offered a snapshot of the publisher’s approach to mobile product development at the Publishing App Expo yesterday in New York.
“What we’ve done is we think about things through the lens of our overall digital strategy,” Ettinger told attendees during a session at the two-day conference dedicated to app strategy, development and marketing.
The goal for Time Inc.’s websites and social media initiatives is to grow audience and traffic, he said.
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