Media

Antitrust Suit Takes New Aim at Google’s Cookieless Future

The Texas-led lawsuit added a key section Tuesday

The lawsuit claims Google's decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry.
The lawsuit claims Google's decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry. Bloomberg/Getty Images

By Scott Nover

March 17, 2021

Google’s cookieless future could expand the company’s chokehold on the advertising market, 15 state attorneys general claimed in an updated antitrust lawsuit Tuesday.

Scott Nover
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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