Antitrust Suit Takes New Aim at Google’s Cookieless Future

The Texas-led lawsuit added a key section Tuesday

The lawsuit claims Google's decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry.
The lawsuit claims Google's decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry. Bloomberg/Getty Images

Google’s cookieless future could expand the company’s chokehold on the advertising market, 15 state attorneys general claimed in an updated antitrust lawsuit Tuesday.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.