An Expert Look at Opportunities for Publishers in Content Marketing

With content marketing a growing trend, publishers have an opportunity to leverage their expertise and authority in content, design, promotion and audience development to capitalize on this new revenue source. While the returns can be great, the effort requires real investment and proper allocation of resources. These issues and more will be on the table at an on-demand session at the upcoming free Publishing Business Virtual Conference & Expo, “Custom Publishing: Opportunities in Content Marketing.”

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