Amber Alerts Come to Instagram

The National Center for Missing and Exploited Children helped Facebook debut them in 2015

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Facebook teamed up with the National Center for Missing and Exploited Children to bring Amber Alerts to its News Feed in January 2015, and those alerts have now been expanded to Instagram.

Meta director of trust and safety Emily Vacher said in a Newsroom post that the feature began rolling out Wednesday and will be fully available in 25 countries in the coming weeks.

In addition to NCMEC, Meta worked with organizations including the Australian Federal Police, the Attorney General’s Office in Mexico and the National Crime Agency in the U.K.

Vacher wrote, “We know that the chances of finding a missing child increase when more people are on the lookout, especially in the first few hours.

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