Amazon’s ‘Mind Reader’ Alexa Big Game Spot Topped YouTube for Sunday Views

Budweiser had the most-searched ad during the Super Bowl

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Amazon’s “Mind Reader” was the most-viewed Super Bowl 56 commercial on YouTube on game day (through 7 p.m. ET/10 p.m. ET).

The spot features celebrity couple Scarlett Johansson and Colin Jost exploring all of the things that could go wrong if the Amazon Alexa assistant could actually read people’s minds.

The 10 most viewed Big Game ads on YouTube Sunday through 7 p.m. ET/10 p.m. ET were:

  1. Amazon, Mind Reader
  2. T-Mobile, Zach Braff and Donald Faison Sing a Duet for Home Internet
  3. Hyundai, History of Evolution | IONIQ 5 (Note: This ad did not run during the Super Bowl)
  4. Universal Pictures, Jurassic World Dominion Official Trailer
  5. Universal Pictures, Nope Official Trailer
  6. T-Mobile, Miley Cyrus Sings a Song for 5G Phones
  7. Nissan, Nissan Presents: Thrill Driver
  8. Booking.com,
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in