Alphabet Revenue Grows 41% in 2021, Buoyed Once Again by Search Ads

Growth in CTV, gaming and privacy legislation

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Despite continued regulatory scrutiny and mixed reactions to its new targeting solution, Google parent Alphabet continued to post double digit increases in revenue, beating Wall Street expectations.

2021 revenue was $257.6 billion, a huge 41% increase from 2020, a year when the pandemic slowed down the digital advertising market (year-over year revenue growth in 2020, by comparison, was only 13%).

Focusing on just the fourth quarter of 2021, revenue grew 32% to $75.3 billion, a more muted rise than the third quarter, when revenue rose 41%.

  • Ad sales, which continues to make up more than 80% of the company’s revenue, was $61.2


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