ALM Improves Open Rates by 60% with Launch of Mobile-Optimized E-Newsletters
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NEW YORK – May 8, 2013 – ALM, a leading provider of news and business information to the legal and real estate industries, today announced that it has seen an impressive 60 percent jump in its “open rates” – the number of subscribers who receive an email from the company and take the time to open the message – since optimizing 20 of its electronic newsletters for viewing on mobile devices.
The launch of the mobile-optimized ALM e-newsletters began in early March and rolled out over the course of several weeks.
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