Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise

Finding new ways to talk to customers hopeful about Covid vaccines

No one is sure what 2021 will look like, but the outlook is hopeful. Getty Images

From the outset of the pandemic, it was clear the travel industry’s recovery wouldn’t be swift. In fact, some executives estimate it could take three years for airlines to rebound to their prepandemic business, as the timeline for vaccine distribution remains in flux. 

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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