Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
From the outset of the pandemic, it was clear the travel industry’s recovery wouldn’t be swift. In fact, some executives estimate it could take three years for airlines to rebound to their prepandemic business, as the timeline for vaccine distribution remains in flux.
But on the eve of a desperately needed new year, there are signs of hope as airline marketers gear up for a long, inching recovery unlike the industry has ever seen before.
“When you’re trying to forecast the business and forecast bookings, all bets are off this year—the previous models don’t make sense,” said a marketer at a U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in