2021 Outlook

‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths

They're bracing for some tough months ahead

Illustration of different media images
Proactive publishers are figuring out how to keep Covid-19 cohorts in 2021. Trent Joaquin for Adweek

By Lucinda Southern

January 18, 2021

Where We Were

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
Lucinda Southern
@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.
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