After a Terrible Year, Brands Try a Serious Approach to the Super Bowl

Few succeeded

In a normal year, Super Bowl advertising is a strange art. Advertisers often make choices between product placement and message, humor and seriousness, tried-and-true tactics and the avant-garde.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...