After a Terrible Year, Brands Try a Serious Approach to the Super Bowl

Few succeeded

"Let's grab a beer." Anheuser-Busch

In a normal year, Super Bowl advertising is a strange art. Advertisers often make choices between product placement and message, humor and seriousness, tried-and-true tactics and the avant-garde.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.