Adweek Spotlight: Entertaining the World

Emerging trends among Gen Z and Millennials

From TikTok to Instagram Reels, Snapchat and YouTube, it’s no secret that the way people—especially young people—consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers.