Adweek Spotlight: Entertaining the World

Emerging trends among Gen Z and Millennials


From TikTok to Instagram Reels, Snapchat and YouTube, it’s no secret that the way people—especially young people—consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers.

ENGINE’s Cassandra Report, the foremost authority on Millennials and Gen Z, studies emerging trends, generational insights and youth behavior.

Leaders from ENGINE and some of the nation’s largest media companies, including ViacomCBS, Sony Interactive Entertainment and SXM media, took part in an Adweek Spotlight event recently discussing the findings from the latest Cassandra Report.

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