Advice for Making Data Integration Work from AIM, CFE Media & Bobit

First-party data has become an important differentiator for publishers, fueling lucrative lead generation campaigns and revealing new product opportunities. But to identify and act on audience insights, publishers must unify disparate data points into a single data platform. An integrated audience database creates a holistic view of the reader, enabling publishers to infer reader interests and intents  based on their behavior.

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