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The biggest European conflict in decades is unfolding across social media platforms. That dynamic puts advertisers, concerned about appearing next to war coverage, in an awkward position, leading to some blocking ads from appearing next to content on platforms like TikTok, Snap and Facebook.
Ukrainian soldiers are dancing to Michael Jackson on TikTok, Russian state-owned media outlets are posting about the false “de-Nazification” narrative (where they haven’t been prohibited), and the Ukrainian government is asking for donations on Twitter.
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