Advertisers Brace for Twitter's Content Moderation Battlefield

Advertisers halt spend in lieu of thoughtful content moderation policies

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The hours following Elon Musk’s acquisition of Twitter have validated critics’ worst fear: an uptick in hate speech and misinformation on the platform, spurring marketers to temporarily stop advertising, citing a lack of trust in its future.

In its latest stunt, Twitter froze its employees’ access to internal tools used for content moderation and other policy enforcement, limiting the staff’s ability to clamp down on misinformation ahead of a major U.S. election, per a Bloomberg

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