Ad Pages Down 6 Percent in First Quarter
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Total magazine ad pages declined 6.4 percent for the first quarter of 2008 against the same period of 2007, according to Publishers Information Bureau (PIB). Total magazine rate-card-reported advertising revenue also posted a decline, down 1.2 percent against the previous year. A spokesperson for Magazine Publishers of America (MPA) attributed the declines to the state of the economy.
“First-quarter softness in ad categories like Automotive and Home Furnishings & Supplies indicate that the down economy has affected ad spending in magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in