What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity — politics.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in