Ad-Agency Print Buying Strategies

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Achieving a successful ad campaign begins with a great strategy and a great design, but the entire project isn’t worth the paper it’s printed on if the print vendor chosen for the job is unable to meet these three criteria—reliable service, flexibility and, most important, quality.

The print portion of the cost of any marketing campaign ranges from 25 percent to as much as 30 percent of the job. But it is often the most important element, culminating in the finished print product that the targeted audience sees.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in