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The Financial Times is selling its subscription-building prowess to publishers and other companies. These efforts have turned into a multimillion-dollar business after its first year.
Called FT Strategies, the separate business division has autonomy from the Financial Times. Still, it has access to decades’ worth of expertise in building reader revenue, drawing on the experts who figure out the publisher’s propensity models to predict consumer behavior.
The consultancy has grown from three to 13 people, many from firms like Goldman Sachs, Boston Consulting Group and Accenture.
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