A Strategic Business Decision: SHE Media Begins to Accept Cannabis Ads

Partners with Fyllo for regulatory compliance software for cannabis ads

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Women’s lifestyle publisher SHE Media, owned by Penske Media Corporation, can now accept ads for cannabis-related paraphernalia, like cannabidiol oil and cannabis creams, across its own platforms and network of blogs. This opens up a growing source of revenue thanks to a partnership with software company Fyllo. 

“Cannabis advertising is highly regulated and an emerging area of advertising that causes some concern and consternation,” said SHE Media ceo Samantha Skey. “Our profits are driven by advertising, there is a lot of pent-up demand on the advertisers’ side [for cannabis ads].

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