International Women's Day

A Short Film for International Women’s Day Highlights the Growing Gender Pay Gap

We Are Not a Stereotype features 38 women, including creatives from Havas, Droga5 and Grey

The women featured in We Are Not a Stereotype — The idea for We Are Not a Stereotype came about when freelance creative director Rebecca Rowntree was reading about the U.K.'s widening gender pay gap.This Way Up

By Tiffany Moustakas

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Even though Rebecca Rowntree was on maternity leave, she couldn’t stop reading the news.

As she was thinking about getting back to work as a freelance creative director and the host of a podcast about women and their careers called This Way Up, Rowntree came across several articles about how Covid-19 was widening the U.K. gender pay gap and how women in their mid-30s might never see equal pay in their lifetime.

The more she read about what was happening amid the pandemic, the more Rowntree got upset.

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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