A Majority of CEOs Will Change How Their Companies Interact With Consumers

Accenture Interactive study shines a light on emerging "Business of Experience" practices

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

A new report led by Accenture Interactive has found that a majority of CEOs (77%) will fundamentally change how their companies interact with customers to drive business growth. The company sees this as part of a “experiennce renaissance” that has only been accelerated by the pandemic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in