C-Suite

A Majority of CEOs Will Change How Their Companies Interact With Consumers

Accenture Interactive study shines a light on emerging "Business of Experience" practices

A majority of CEOs will fundamentally change how their companies interact with customers.Accenture
By Kyle O’Brien

December 4, 2020

A new report led by Accenture Interactive has found that a majority of CEOs (77%) will fundamentally change how their companies interact with customers to drive business growth. The company sees this as part of a “experiennce renaissance” that has only been accelerated by the pandemic.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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