A Guide to Digital Ad Acceptance

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In the real world of digital ad submission, rating ads may make for more savvy advertisers.

I must confess that when I began writing this article, I wanted to title it, “A Guide to Digital Ad Acceptance, a.k.a. What the @#$% is this!?” Here, at Easyriders’ in-house prepress department, it’s a phrase we often shout. And I find myself asking: Does accepting digital ads really have to be so difficult?

The real world of digital ads

For those of us who spend time in the industry at large—attending conferences, doing research and keeping up to date on the latest and greatest in ad delivery—the market realities can be rather sobering.

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