A Bright Side for Magazines
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A quick glance at the low percentage of advertising pages in recent months leads one to believe the industry is stalling at its attempt to break the grip of the sluggish economy.
Taking a walk on the bright side, however, shows ad revenues up 6.3% for September and 0.3% for the year. And outside of a few categories, magazines are really better off than they have been in recent years, according to recent statistics released by the Publishers Information Bureau.
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