7 Ways to Tweet Your Event to the Top
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Campaign Highlights and Tips
When the staff of Falls Church, Va.-based 1105 Government Information Group—an integrated information and media provider for the government information-technology market that produces print, online, event, custom media and research products—was planning the launch of its Open Government & Innovations (OGI) Conference in Washington, D.C., last year, they knew they wanted social media to play a significant role in the event.
1. “We actually [hired] someone [to] work with us who is an expert in social media,” says Christina Condos, 1105’s vice president of events.
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