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The pandemic, now rounding into its third year, continues to be the driving force behind many of the changes reshaping the media and marketing industry. In tandem with larger, unrelated shifts—such as the looming deprecation of third-party cookies and increased emphasis on digital subscriptions—the publishing universe stands poised for another year of radical transformation.
Here’s what’s on the minds’ of publishers’ chief revenue officers.
Optimism in advertising
The publishing industry entered this year on a tear, which improbably managed to continue as the months passed.
At Bloomberg Media, advertising revenues increased 50% from the year prior, while Sebastian Tomich, the global head of advertising at The New York Times, called 2021 the first time in years that publishers felt a real sense of optimism.