Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Super Sunday is super for Snapchat, as well, with 61% of Snapchatters who responded to a survey by Snap Inc. earlier this month planning to watch Super Bowl 2021 and the same percentage anticipating that they will use the application during the event.
Snapchat said in a blog post Tuesday that 44% of respondents plan to watch the game with family, while 31% will do so with friends. And 23% plan to take Super Bowl-themed selfies.
When
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