6 Ways to Adjust to Google’s Emphasis on Authors in Revised Search Guidelines

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

OK, fellow publishers, Google is on to us. And that probably means readers are on to us as well.

As I’ve noted before, Google has generally been kind to magazine media publishers, tweaking its search engine to favor results from respected web sites, especially those with storied print brands.

But the latest version of Google’s guidelines for its search quality raters includes a new twist: “Google is placing a brand new emphasis on the creator or author of the main content of the page, whereas before the emphasis was entirely on the website reputation,” writes

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in