How 5280 Magazine Sold Out Its First Book by Ramping Up Social Media
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For the last few years, president and editor Dan Brogan and his team at 5280 magazine focused on building their social media following on Facebook, Twitter, and more recently, Instagram. Those efforts literally paid off last year after the Denver-based publishing company decided to produce and sell its first book.
When 5280 The Cookbook went on sale in October 2014, the magazine had 95,000 Twitter followers and 45,000 Facebook fans. This large audience gave Brogan a strong social reach to incorporate into a multi-platform campaign that also included web banners, email marketing, and print ads in their magazines.