Audience Development

How 5280 Magazine Sold Out Its First Book by Ramping Up Social Media

Headshot of Ron Matejko
By Ron Matejko

 

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For the last few years, president and editor Dan Brogan and his team at 5280 magazine focused on building their social media following on Facebook, Twitter, and more recently, Instagram. Those efforts literally paid off last year after the Denver-based publishing company decided to produce and sell its first book.

When 5280 The Cookbook went on sale in October 2014, the magazine had 95,000 Twitter followers and 45,000 Facebook fans. This large audience gave Brogan a strong social reach to incorporate into a multi-platform campaign that also included web banners, email marketing, and print ads in their magazines.

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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