5 Ways Publisher Technology Lags & Hurts Monetization
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The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and ad blockers.
Publishing, as a craft, hasn’t changed significantly in its nature. But technology plays an integral role in the overall success of a publishing company, and is where thousands of publishers fall behind the top players in the space.
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