5 Mistakes Publishers Make with Native Advertising

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At Publishing Executive Live: Native Advertising Summit yesterday, leaders from U.S. News & World Report, Bisnow, and Fashionista shared the challenges and opportunities that accompany launching a native advertising program. All three panelists, speaking during the session “How Smart Publishers Are Selling Bigger Native Content Campaigns,” had a few words of caution for publishers looking to sell native content. In particular, they warned against practices that prevent native advertising from becoming truly scalable. CEO of Bisnow William Friend, publisher and chief advertising officer at U.S.

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