The Alchemy of Innovation: 4 Ways to Foster Innovation in 2020

Companies of every size are looking for that magic equation that drives innovation and provides true value to the consumer. There is, of course, no simple answer, and in the new reality during and after COVID-19, it might be even less clear. However, based on my experience working with brands of all stripes and sizes over the past 25 years, the ingredients of innovation are universal and can be distilled into four elements: obsession with consumers, data, creative bravery, and a competitive spirit.

The Business of Marketing

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Mary Fox is General Manager of BIC North America, a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, and shavers.

Mary Fox brings more than 25 years of experience in the consumer goods industry, where she’s worked in a range of functions including M&A, e-commerce, merchandising, supply chain, operations and global brand management for companies like L’Oréal and Walmart. She is currently the general manager of BIC North America, where she leads the region’s strategic vision and oversees day-to-day operations.