Companies of every size are looking for that magic equation that drives innovation and provides true value to the consumer. There is, of course, no simple answer, and in the new reality during and after COVID-19, it might be even less clear. However, based on my experience working with brands of all stripes and sizes over the past 25 years, the ingredients of innovation are universal and can be distilled into four elements: obsession with consumers, data, creative bravery, and a competitive spirit.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.