4 Female Olympians Form Media Company to Boost Coverage of Women in Sports

Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird are co-founders of Togethxr

(L. to r.) Alex Morgan, Simone Manuel, Sue Bird and Chloe Kim seek more coverage of female athletes. Raven B. Varona

Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices.

@rwinicov rachel.winicov@adweek.com Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.