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Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices.
The athletes behind the media organization are soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball star Sue Bird.
Top line
According to the brand, women make up 44% of participants in sports, yet receive only 4% of the media coverage.
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