3Q Ad Revenue and Pages Decline ... Again
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 declined 5 percent from the previous year, according to a report this week from Publishers Information Bureau (PIB). The number of ad pages fell even more — by 9.5 percent — during this same period.
The numbers for the 3rd quarter itself were event worse. Advertising revenue fell 8.8 percent versus 2007’s third quarter, while ad pages declined 12.9 percent.
“We’re seeing the unfortunate result of the ongoing softness in the economy,” said Ellen Oppenheim, executive vice president and chief marketing officer, Magazine Publishers of America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in