Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Thirty-three of the industry’s foremost media and marketing executives will make up the first class of the Mediaweek Council.
The council’s mission will be to amplify best practices and forward-thinking methods for the media-buying space. Brand safety, transparency, targeting and scalability across platforms will be top of mind for the council, who will also help guide Adweek’s own coverage of the rapidly changing business landscape.
“The next era of media must work harder to create a healthier advertising ecosystem for everyone, especially the people viewing it,” said Christian Juhl, Global CEO of WPP’s GroupM, who will serve as the council’s chair.
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