3 Tips for Building Social Influencers into Your Editorial Strategy

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in