2013 Pearl Awards Results

NEW YORK, NY (November 13, 2013) Over one hundred and thirty content marketing executives gathered at the Highline Ballroom in New York City last night for the tenth annual Pearl Awards ceremony. Custom content creators and agencies from 13 different countries representing brands such as Coca-Cola, Ford, Walmart, Whole Foods Market and GEICO submitted almost 600 entries this year. Head Office, a top Communication Agency based in Belgium, took home the most gold awards with six wins. Rodale Grow topped the charts for most overall awards, taking home 15. They were followed by Pace (14), McMURRY/TMG (12), Head Office (11), Spafax and Bauer Media Group (9). Propaganda, a Media Agency also based in Belgium, was honored with the evening's only Perfect Score Award for Activity Report 2011-2012, reflecting excellence in the Best Overall Editorial category. The top prize of the night, the Best in Custom Award, was presented to Rogers Media for Walmart Live Better. The Best in Custom Award is determined by compiling the top gold winners exemplifying the best in editorial, design and corporate strategy for another round of judging. Michael Winkleman Presented with the John Caldwell Lifetime Achievement Award Michael Winkleman, co-founder of Leverage Media, was graced with the John Caldwell Lifetime Achievement Award for his outstanding work in the custom content industry, coupled with his contribution to creating the hallmark programs for the Custom Content Council, including the Pearl Awards. After a successful editorial career at several media entities including Adweek, American Lawyer Media and Chief Executive, he founded Leverage Media in 2001, with clients such as Morrison & Foerster, Crowell & Moring, Dentons, Vantiv, American Gas Association, and HireVue. Winkleman is also a longtime member of the Custom Content Council, serving as chairman from 2006-2010, during which time the Pearls became the gold standard mark of excellence in our industry. He also launched Content and served as editorial director for three years, fielded ground-breaking industry research with Roper and Readex and launched the Caldwell and Marketing Heroes Awards. Winners of the Tenth Annual Pearl Awards Gold, silver and bronze awards were presented by JD Roberto, host of The Better Show, and Abbey Klaassen, Editor of Advertising Age. This year marked a growing trend for Digital entries, seeing a significant increase of submissions to categories such as Best Overall Digital Strategy and Best Microsite. Over 30 judges assembled in New York, Washington D.C. and San Francisco to judge all 587 entries. Winners are listed by category, custom media company, and title. Editorial: Best Feature Article/Package, Less than 50,000 Tied for Gold: McMURRY/TMG, JWM Issue 3 "Resdicovering Cusco" Diablo Custom Publishing, UC Hastings Silver: McMURRY/TMG, Georgetown Business "Game On" Bronze: MSP Communications, IBM Systems Magazine Editorial: Best Feature Article/Package, 50,000 to 250,000 Gold: Rodale Grow, Whole Foods Market Magazine Silver: Time Inc. Content Solutions, Proto Bronze: Agency Fish, Colours Editorial: Best Feature Article/Package, More than 250,000 Gold: Pace, USAA Magazine Silver: Story Worldwide, Endless Vacation Bronze: McMURRY/TMG, Arrive, "Mr. Jefferson's Playground" Editorial: Best Overall Editorial, Less than 50,000 Gold: Propaganda, Activity Report 2011-2012 Artexis Group Tied for Silver: Propaganda, ONE Magazine Leverage Media, MoFo Tech Bronze: Pace, Syngenta Thrive Magazine Editorial: Best Overall Editorial, 50,000 to 250,000 Gold: Imagination, Food Fanatics Silver: HOFFMANN UND CAMPE, Evonik Magazine Bronze: Publicitas, Sawasdee Editorial: Best Overall Editorial, More than 250,000 Gold: Ink Global, Hempisheres Silver: MSP Communications, Delta Sky Magazine Tied for Bronze:Totem, Acura Style T3 Publishing, thinkMoney Editorial: Best New Magazine Gold: Imagination, Food Fanatics Silver: Rodale Grow, Aviva bestYOU Bronze: Head Office NL, HEJ Editorial: Most Improved Publication Tied for Gold: Pace, Walmart World Story Worldwide, RCI Ventures Silver: The Pohly Company, ANA Magazine Tied for Bronze: McMURRY/TMG, WebMD Magazine HOFFMANN UND CAMPE, Best Practice Editorial: Best Column Gold: Meredith Xcelerated Marketing, United Health Care RENEW Silver: AUDE for NETIA, Amazing Editorial: Best Regular Department Gold:McMURRY/TMG, The Ritz-Carlton Magazine "Family Travel" Silver: McMURRY/TMG, WebMD Magazine "WebMD On The Street" Tied for Bronze:AUDE for NETIA, Amazing Story Worldwide, Endless Vacation Editorial: Best Special Issue Tied for Gold: Golf Digest, Masters Journal The Globe and Mail, Sunnybrook Magazine Silver: Hanley Wood Marketing, FedEx Access Bronze: KircherBurkhardt GmbH, Allianz Editorial: Best One-Shot Tied for Gold: Leverage Media, Hire Vue: The Game Grey Dog Media, Seasons Magazine Hy-Vee Wine and Spirits Silver: Propaganda, Activity Report 2011-2012 Artexis Group Bronze: Head Office, Welcome Magazine Editorial: Best International Publication Gold: Primafila, Living Energy Silver: HOFFMANN UND CAMPE, BMW Magazine Bronze: Plot Content Agency, Revista Montepio Design: Best Cover, Less than 50,000 Gold: Cedar Communications,High Life South Africa Silver: Leverage Media, MoFo Tech Bronze: AUDE for NETIA, Amazing Design: Best Cover, 50,000 to 250,000 Gold: Journal International Publishing, Departures Silver: Spafax, Fairmont Magazine Tied for Bronze: Time Inc. Content Solutions, NYSE Magazine Mahlab Media, Active Retirees Design: Best Cover, More than 250,000 Gold: Pace, Spirit Magazine Tied for Silver: Ink Global, Hemispheres Story Worldwide, Mariner Bronze: Pace, AAA Living Design: Best Opening Spread, Less than 50,000 Gold: Diablo Custom Publishing, Giants Magazine Silver: Leverage Media, MoFo Tech Bronze: Pace, Wells Fargo Conversations Design: Best Opening Spread, 50,000 to 250,000 Gold: io Studio, GX: The Guard Experience Silver: Spafax, in: Hotels with History Bronze: Time Inc. Content Solutions, Proto Design: Best Opening Spread, More than 250,000 Gold: The Pohly Company, Fresh Silver: MSP Communications, Delta Sky Magazine Bronze: Pace, AAA Living Design: Best Overall Design, Less than 50,000 Gold: Publicitas, Priority Silver: Journal International Publishing, ONLY Magazine Tied for Bronze: AUDE for NETIA, Amazing New Media Publishing, Woolworths TASTE Design: Best Overall Design, 50,000 to 250,000 Gold: HOFFMANN UND CAMPE, /NEXT - So leben wir morgen Silver: Hanley Wood Marketing, STIR Bronze: HCP/Aboard Publishing, Destination Hyatt Design: Best Overall Design, More than 250,000 Gold: T3 Publishing, thinkMoney Silver: MSP Communications, Delta Sky Magazine Bronze: Meredith Xcelerated Marketing, Volkswagen Das Auto Magazine Design: Best New Magazine Gold: Rodale Grow, Aviva bestYou Silver: Rogers Media Inc., Walmart Live Better Bronze: Imagination, Food Fanatics Design: Most Improved Publication, B2B Gold: Head Office, Apoint/OPSmaark/Culin'r Silver: Story Worldwide, RCI Ventures Bronze: The Globe and Mail, Upfront Design: Most Improved Publication, B2C Gold: Journal International Publishing, Centurion Yachting Special Tied for Silver: Pace, Four Seasons Magazine Meredith Xcelerated Marketing, Publix Family Style Bronze: Grey Dog Media, Seasons Magazine Design: Best Special Issue Gold: Hanley Wood Marketing, FedEx Access Silver: Golf Digest, Masters Journal Bronze: Head Office, Welcome Magazine Design: Best One-Shot Gold: Leverage Media, Hire Vue: The Game Tied for Silver: Propaganda, Activity Report 2011-2012 Artexis Group Head Office, Welcome Magazine Bronze: Rodale Grow, Whole Foods Market Magazine "Munch" Design: Best Use of Photography, Less than 50,000 Gold: AUDE for NETIA, Amazing Silver:McMURRY/TMG, JWM Bronze: McMURRY/TMG, JCK Design: Best Use of Photography, 50,000 to 250,000 Gold: HCP/Aboard Publishing, Experience Saint Martin Silver:Bauer Media Group, QANTAS Bronze: Publicitas, Sawasdee Design: Best Use of Photography, More than 250,000 Gold: Grey Dog Media, Seasons Magazine, Health 2013 Tied for Silver: Rogers Media Inc., Walmart Live Better Head Office NL, HEJ Bronze: Grey Dog Media, Seasons Magazine Design: Best Use of Illustration, Less than 50,000 Gold:Pace, Syngenta Thrive Magazine Silver: Pace, Wells Fargo Conversations Bronze: Leverage Media, Litigation Forecast 2013 Design: Best Use of Illustration, 50,000 to 250,000 Tied for Gold: Spafax, in: Pop Divas Time Inc. Content Solutions, Proto Silver: Rodale Grow, Whole Foods Market Magazine "Munch" Bronze: Dialogi, Raymond Design: Best Use of Illustration, More than 250,000 Gold: Totem, Geico NOW, Fall/Winter 2012 Silver: Totem, Geico NOW, Spring/Summer 2013 Bronze: Meredith Xcelerated Marketing, Publix Grape Design: Best Use of Typography Gold: Cedar Communications, High Life South Africa Silver: Dialogi, FIM Bronze: Grey Dog Media, Seasons Magazine, Health 2013 Design: Best Tie-in With Corporate Marketing Gold: Rodale Grow, Aviva bestYou Silver: Rodale Grow, Whole Foods Market Magazine "Munch" Bronze: Pace, US Airways Magazine Strategy: Best Tie-in With Corporate Integrated Marketing, B2B Gold: D Custom Publications, Insigniam Quarterly Strategy: Best Tie-in With Corporate Integrated Marketing, B2C Gold: Rogers Media Inc., Walmart Live Better Silver: Bauer Media Group, Myer Emporium Bronze: Boston Magazine, Vestibule: A Caldwell Banker Publication Strategy: Best Achievement of Corporate Objectives, B2B Gold: Plate Online, Idaho Potato 2012 Food Service Calendar Silver: Propaganda, ONE Magazine Bronze: Time Inc. Content Solutions, NYSE BigStage Strategy: Best Achievement of Corporate Objectives, B2C Gold: Rodale Grow, Whole Foods Market Magazine Silver: Rogers Media Inc., Walmart Live Better Bronze: Rodale Grow, Aviva BestYou Strategy: Best Proof of Return on Investment Gold: Head Office, Welcome Magazine Silver: Leverage Media, Vantiv Insights Bronze: Bauer Media Group, Myer Emporium Strategy: Best Distribution Strategy Gold: Head Office, HOHOHO Operation Secret Santa Silver: Mahlab Media, Giftrap Bronze: Story Worldwide, Endless Vacation Strategy: Best New Launch or Relaunch Gold: Head Office, Welcome Magazine Silver: Bauer Media Group, Weight Watchers Magazine Bronze: Leverage Media, American Gas Digital: Best Integrated Print and Web Program, B2B Gold: McMURRY/TMG, UPS Compass Tied for Silver: Hanley Wood Marketing, FedEx Access Hanley Wood Marketing, STIR Bronze: McMURRY/TMG, Associations Now Digital: Best Integrated Print and Web Program, B2C Tied for Gold: Kircher Burkhardt, Volkswagen Das Auto Magazine New Media Publishing, Woolworths TASTE Silver: Rogers Media Inc., Walmart Live Better Tied for Bronze: Rodale Grow, Nissan Innovation for Endurance Rodale Grow, Aviva bestYOU Digital: Best Web Publication Gold: King Fish Media, More Within Reach Silver: Wall Street Journal, Investor Magazine Bronze: Pace, AAA Living Digital: Best Tablet Content Gold: Bauer Media Group, Coles Magazine Silver: Bauer Media Group, QANTAS Tied for Bronze: Imagination, Food Fanatics Story Worldwide, Endless Vacation Digital: Best E-Newsletter Gold: Spafax, Mercedes-Benz Scene Silver: Spafax, OnAir Bronze: Bauer Media Group, Smarter Business Ideas Digital: Best Microsite Gold: The Economist Group, GE Look Ahead Silver: Hanley Wood Marketing, FedEx Access Bronze: McMURRY/TMG, Associations Now Digital: Best Web Feature or Article Gold: Pace, AAA Living "Southern Comforts" Silver: Time Inc. Content Solutions, DeVry Infographic "Cloud Computer: Fact or Fiction" Bronze: Meredith Xcelerated Marketing, Volkswagen Das Auto e-News "The VW Lifestyle" Digital: Best Blog Gold: The Economist Group, Lasertiche Simplicity 2.0 Silver: D Custom, Texas Heritage Blog Digital: Best Video Gold: Meredith Xcelereted Marketing, Time Warner "Master Cut Gems" Silver: Pace, How Verizon Keeps Mohonk Mountain Connected Bronze: Time Inc. Content Solutions, AT&T Insider Digital: Best Mobile Application Gold: OTW Communications, The World Cup of Ice Hockey Silver: McMURRY/TMG, WebMD Magazine App Bronze: Journal Communications, FFA New Horizons Magazine App Digital: Best Use of Community/Social Media Gold: Head Office, Dove: Flying The Extra Mile on Mother's Day Silver: Head Office, Axe Facebook Bronze: Rodale Grow, Nissan Innovation for Endurance Digital: Best Interactive Content Gold: OTW Communications, Park Sommarmagasin Silver: The Economist Group, GE Look Ahead Bronze: Spafax, Air Canada's National Treasures Digital: Best Overall Web Design Gold: Spafax, Air Canada's Turkish Delights Silver: Spafax, Air Canada's Earn Your Wings Bronze: Spafax, Air Canada's National Treasures Digital: Best Launch or Relaunch Gold: King Fish Media, MyWheatGerm.com Silver: The Coca-Cola Company, Coca-Cola Journey Bronze: Journal International Publishing, Telekom_life Digital: Best Overall Digital Strategy Tied for Gold: Bauer Media Group, QANTAS The Australian Way NBC Universal, Top Chef 10 Transmedia Experience Silver: Bauer Media Group, Myer Emporium Digital Bronze: Rodale Grow, Nissan Innovation for Endurance Digital: Best Proof of Return on Investment Gold: Head Office, My Renault Silver: Rodale Grow, The Training Edge Bronze: Rodale Grow, Nissan Innovation for Endurance For more information on the CCC, please visit www.customcontentcouncil.com

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2013 Pearl Awards Results

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