8 Ways Media Sales Reps Can Increase Print’s Value in an RFP

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital?

That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital.

But the world is no longer so simple. From what I see, based especially on advertisers’ requests for proposals and colleagues requesting help from this old print dinosaur, the trend is definitely toward integrated, multi-media ad buys.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in