Tiger Schullman’s no longer focuses solely on karate. The company has expanded into mixed martial arts and place-based digital media. Tiger Schulmann’s recently signed a deal with Zoom Media & Marketing, a leader in the emerging digital out-of-home media sector, to bring third-party advertising to all of the company’s locations. Zoom will operate a digital signage and billboard network across Tiger Schulmann’s 48 martial arts centers.
“We are thrilled to work with an outstanding partner in Tiger Schulmann,” said Dennis Roche, President of Zoom Media & Marketing. “As a premier company in the rapidly growing mixed martial arts industry, Tiger Schulmann’s is an outstanding brand built around the idea of achieving self confidence through physical conditioning.”
As part of the deal, Zoom Media will take over operation of Tiger Schulmann’s existing in-venue digital signage network, which has been used to promote training classes, educational programs, and MMA events. Zoom is set to install fixed backlit and locker room signage in every location.
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“Zoom is the industry leader in operating digital media in the fitness space, and we are very excited that they will be able to help us improve how we communicate with members, as well as bring us advertising programs that will appeal to our audience,” said Michael Sachs, CFO of Tiger Schulmann.