YouTube Building Dedicated Hub for E3

By Adam Flomenbaum 

With the Electronic Entertainment Expo (E3) kicking off in two weeks, YouTube announced in a blog post that it is building out a dedicated hub to give fans inside access to the demos and product launches they care about.

The hub will feature live streams of Nintendo World Championships, and the unveiling of the latest installment in the “Doom” series, among other events. Other coverage includes a 12-hour livestream marathon hosted by Geoff Keighley with live “Let’s plays” of new titles and celebrity interviews.

YouTube will have its own booth at E3, hosted by RoosterTeeth, with on-site coverage including a Trailer Battle, Nintendo’s Digital Event and Treehouse Live.

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Ryan Wyatt, global head of gaming content, recently watched Sidemen play “FIFA 15 – LEARNING TO FIFA #6 with Vikkstar & Harry.”

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