It’s Wrestlemania day, and Facebook and WWE have teamed up on ‘Trending Wrestelmania’ – a dedicated Facebook hub similar to ‘Trending Super Bowl’ and ‘Trending Oscars’ – to host exclusive video content and provide viewers with a central second screen experience during the event.
This marks the first time that Facebook and WWE have partnered on real-time activations, including in-venue and online. During the pay per view telecast, announcers will also encourage viewers to join the conversation on Facebook.
“We are thrilled to partner with WWE to help connect the millions of WWE fans on Facebook with the excitement of what’s happening around WrestleMania 31 this weekend, whether they are at Levi’s Stadium, watching the telecast, or in line at the grocery store,” said Dan Reed, Facebook’s Head of Global Sports Partnerships. “From exclusive WWE video content on Facebook, to creative integrations of the fan experience both in-venue and for TV viewers, we think this partnership with WWE will bring the social conversation around WrestleMania 31 to a whole new level.”
‘Trending Wrestelmania’ will host content such as WWE Superstar ring entrances, match clips, interviews, locker room commentary and training videos. As previous hubs have, ‘Trending Wrestlemania’ will also feature posts from celebrities, WWE personalities, and friends.