About 21% of the U.S. population has a HDTV set, but Nielsen estimates that only 11% of the viewing universe is actually watching at least one channel in high definition. ESPN puts the numbers at 23% and 15% respectively. If you work in the business, you can only shake your head — how can someone think a stretched standard-definition screen is actually in high definition? But in reality, HD is one of the most complex of all consumer buying decisions, not to mention the confusing installation that follows.
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