Fall TV season is in full swing and Nielsen Social is already analyzing how viewers are watching. This week, they released some data about gender breakdowns and how fans are engaging across social media platforms.
Here’s what they found:
Nielsen examined the social media activity during the weeks of Sept. 19-25, 2016. There were a total of 83.2 million social TV interactions (Facebook and Twitter) across sports, series and specials. That equates to an average of 11.9 million interactions coming from 6.1 million people each day, including original Facebook posts, tweets, and engagements like likes and retweets.
Nielsen found that the gender of “authors,” or those posting original content on Facebook was nearly even at 46 percent male and 54 percent female. Females engaged with that content at a higher rate, though, making up 64 percent of engagers a day.
The first week of fall TV saw millennials and Generation X-ers talking TV on Facebook in equal shares.
So what was the most social premiere?