WBZTV.com teamed up with the Massachusetts Innovation & Technology Exchange, an association of media and tech professionals, to produced a series of one-on-one video interviews with local technology thought leaders about the future of media. Great interviews the LR crowd is sure to appreciate. Also, a great example of how a local broadcaster can carve out a niche online. Stations in markets like Boston and San Francisco should have special microsites dedicated to technology issues. It’s a heck of a lot more interesting, marketable, and saleable than the cops and robbers content that dominates local broadcast homepages. What special niches could you build a website around in your local market?
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