An impressive new offering from washingtonpost.com offers an aggregation of news stories on the presidential campaigns. The site is linking to news coverage on many websites, including those of competition. I even noticed some TV stations linked to, including my employer’s Boston station, WCVB. The most notable feature of the tracker is the ability for sites to embed a widget on their own sites. You can see an example of this below. Sites dedicated to a particular candidate can even embed the widget with a focus on their favorite politician. More companies should be looking at how you syndicate your content to other sites. It gives your content a much larger reach, and on sites that allow you to place ads, it expands your own ad network.
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