Two San Diego outlets enter Groupon territory

By Steve Safran 

Two media companies in San Diego have decided to get into the deal-a-day business which Groupon has proven to be so successful. According to Local Onliner, The San Diego Union Tribune and the fledgling San Diego News Network are starting their own Groupon-style offerings where subscribers can find one good deal in the area each day. Deep in the story is this fascinating fact: “Roughly eighty percent of (The San Diego Union Tribune’s) advertising prospects have been approached by Groupon or other Deal-a -Day services.” Interesting how this concept is suddenly taking off — ten years after Daily Candy launched.

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